Around 2012, the marketing world was disrupted with an inbound methodology that revolutionized the way marketing was ever done. After nearly a decade, the question arises whether inbound marketing is still prevalent and abating every other approach? As an age-old digital marketing agency in Ahmedabad, we at AONE scoured this intensive but simplified research for you. To start with let us define Inbound Marketing: Inbound Marketing The Internet has played a major role in changing consumer behavior. According to Google, 70% of searches on the internet are research-based. For instance, earlier if you wanted to buy a mobile phone you would visit a store, compare features, cost, etc. before you finally make a purchase. Today, most of this is available online by product comparison websites; saving you time and making purchases a lot easier! That’s the idea of inbound marketing. It is an approach in which you get discovered by people looking for related information rather than pushing yourself where there is no demand as practiced traditionally. As detailed Look: 4 Techniques to Achieve Branding with Digital Marketing Inbound marketing is a pull approach that acts as a magnet. To simply put, it is setting up your cafe at an oasis in a desert where people come looking for water. Engaging content is published through various channels that attract a user, interest them in your products or services and make a purchase, possibly. The Present State of Inbound Marketing The way people consume content is always shifting but is the inbound approach also changing? Let us look at the present state Content MarketingContent remains at the nucleus of any inbound marketing strategy. According to Hubspot, “70% of marketers are spending actively in content marketing.” Further according to QuoraCreative, “More than three-quarters of internet users claim they read blogs on a regular basis”. Clearly, content is the king. Pay keen attention to your content marketing strategy. Determine different content based on demographics, types of content, where to publish, etc. SEO The purpose of SEO is to be found for particular search terms fed by users. As the top SEO company in India, we emphasize it as a potential inbound approach. According to Hubspot, “More than 64% of marketers invest in SEO, while more than 52% spend in technical SEO for their website. 61% say their top inbound marketing objective is to improve SEO and build their organic presence”. PPCAlthough inbound majorily advocates organic means, it is also a fact as stated by Search Engine Land that “75% of users believe PPC ads make it simpler to discover the information they're looking for and 33% click on a search ad because it immediately addresses their query”. Social Media50% of the world population is present on social media. It is the most creative platform to attract the audience with engaging content. As per Facebook, it reaches more than 60% of all online users. According to Instagram, one-third of the most-viewed Stories are from businesses. Finally, according to SourceCon, 44% of LinkedIn users check it every day. Summary
Considering all the statistics, it is evident that inbound marketing and all its channels are still alive and kicking. Certainly, the year to come will be focused on leveraging these stats to engage their buyer’s personas.
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